Y4 (short for Whyfor), is a rapidly growing consulting firm specializing in Salesforce and strategic advisory services. We are scaling fast across Europe, combining deep local expertise with specialised talent across the region, adopting cutting-edge AI innovation to deliver smarter, faster, more human-centric transformations. We are 30+ senior consultants, many of whom have worked together for many years. Now, we’re building the future of consulting, one that’s AI-first, outcome-driven, and unapologetically focused on solving the right problems for our clients.
Our mission? We always do what’s right for our customers, which often means saying no. Our name, Y4 (Whyfor) illustrates our emphasis to always start with the Why – helping our clients solve the right problems and guide them from Why to value.
At Y4, we believe that your most valuable assets are your people. We’re here to help you evolve the way you do business by focusing on people-driven processes and fostering collaboration around a single source of customer insights. Together, we’ll create practical solutions that transform your people, processes, and technology.
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Employees
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Average Years of experience with Salesforce
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Locations
Alligning everything around PEOPLE
for renewed customer & employee success
Aligning everything around PEOPLE
for renewed customer & employee success
How you engage your customers
Customer-Centric Business Processes
Change from purely product-centric business processes that drive internal productivity to customer-centric experiences that win the customer at every touchpoint
How you work as a team
One Team Aligned Around The Customer
Become a customer company. Connect with your customer in a whole new way.
How you embrace technology
Leanest Possible Technology Stack
Reduce complexity and create capacity for innovation. Leverage technology to make it happen. A lean tech stack allows you to create a single view of the customer across the organization and empowers the whole organization to be digital.
How you make decisions
Sense and respond
Reinvent your company and ecosystem to create new forms of customer value.
