From Why to Value

Y4 (short for Whyfor), is a rapidly growing consulting firm specializing in Salesforce and strategic advisory services. We are scaling fast across Europe, combining deep local expertise with specialised talent across the region, adopting cutting-edge AI innovation to deliver smarter, faster, more human-centric transformations. We are 30+ senior consultants, many of whom have worked together for many years. Now, we’re building the future of consulting, one that’s AI-first, outcome-driven, and unapologetically focused on solving the right problems for our clients.

Our mission? We always do what’s right for our customers, which often means saying no. Our name, Y4 (Whyfor) illustrates our emphasis to always start with the Why – helping our clients solve the right problems and guide them from Why to value.

At Y4, we believe that your most valuable assets are your people. We’re here to help you evolve the way you do business by focusing on people-driven processes and fostering collaboration around a single source of customer insights. Together, we’ll create practical solutions that transform your people, processes, and technology.

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Employees
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Average Years of experience with Salesforce
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Locations

Alligning everything around PEOPLE

for renewed customer & employee success

Aligning everything around PEOPLE

for renewed customer & employee success

How you engage your customers

Customer-Centric Business Processes

Change from purely product-centric business processes that drive internal productivity to customer-centric experiences that win the customer at every touchpoint

How you work as a team

One Team Aligned Around The Customer

Become a customer company. Connect with your customer in a whole new way.

How you embrace technology

Leanest Possible Technology Stack

Reduce complexity and create capacity for innovation. Leverage technology to make it happen. A lean tech stack allows you to create a single view of the customer across the organization and empowers the whole organization to be digital.

How you make decisions

Sense and respond

Reinvent your company and ecosystem to create new forms of customer value.

A place where people enjoy working

“Fundamentally, leadership is about helping people to thrive and find meaning in their work. And, human beings are biologically designed to thrive in environments with trusting relationships and deep human bonds”

– Anders Harbo, Co-founder