Why we do what we do

At Y4, we help to bridge the gap between your business strategy , the WHY, and the systems and abilities that help you perform your mission, the HOW. Successful business transformation is difficult to achieve. Lack of cross-functional coordination, no clear business strategy and a lack of process change are the primary reasons for why the majority of digital transformation projects fail. This is the “Execution Gap.” We apply our extensive experience managing and executing change so our clients can accelerate speed to value. We do so by 1) aligning strategy and execution around business outcomes, 2) establish a clear path to business value and 3) organize for immediate delivery. Our WHY helps our clients to close the Execution Gap. We help you organize to execute.

Belief #1

Bridging the execution gap

In business transformation, one of the most common pitfalls is the disconnect between strategy and execution. Here at Y4, we have made it our mission to help bridge the execution gap. Our multi-disciplinary team comprises both experts in Salesforce solutions as well as seasoned strategists. This blend allows us to craft actionable strategies and roadmaps that align with your broader business objectives. By serving as the bridge between management consulting and IT delivery we ensure projects have a clear, actionable path to success, mitigating the risk of initiatives that stall or go nowhere.

Belief #2

Making it effortless

An effortless experience for buying and selling is what keeps your employees happy and what keeps your customers coming back again and again. An effortless experience starts with designing processes that are inherently people-centric and aligning your employees around the customer. We employ this philosophy into our customer engagements and focus our deliveries to help make it effortless for both your employees and your customers.

Belief #3

Faster time to value

Fast time to value is the currency in which we evaluate our projects. We help our clients embrace the latest technologies to deliver value at speed. By designing apps, data sets, components and processes for modularity and reuse, we keep your technology stack lean and costs down. Having a lean technology stack also help shift IT effort away from keeping the lights on to creating solutions that drive value in new ways. We apply our strategic expertise, rapid prototyping and continuous delivery to help our clients think big, start small and scale fast. A decade of experience implementing Salesforce solutions, enable us to help you navigate the Salesforce organization, licensing and ecosystem.

BELIEF #4

Empowering clients to win

Seizing opportunities and neutralizing threats in a timely manner demands agility in the race for relevance. We equip our clients with the tools and know-how to sense and respond to constant change and customer expectations. With the right technology and operating model in place, we help our customers continuously improve and adapt to changing market and customer needs. We coach our customers to win and equip them with the tools to do so independently.

We would love to hear from you

Let us explore renewed customer & employee success.

Meet the Founding Partners

A group of individuals obsessed with value creation

Anders Harbo
Anders HarboCEO & co-founder
With over 15 years of experience in implementing Salesforce, Anders has dedicated his career to commercial excellence and transformation programs. He has a strong passion for inspiring clients’ digital journey with empathy & trust.
Tarjei Bryn
Tarjei BrynCo-founder
Tarjei has a decade of experience in business development for Microsoft, Salesforce and Wipro. He has been dedicated to helping companies with commercial and operational excellence on the Salesforce platform since 2017.
Mickey Jacobsen
Mickey JacobsenCo-founder
Mickey holds a decade of experience in CRM and Digital Marketing. He humbly combines his extensive knowledge of both business and technology with exceptional abilities in people and program management.
Dimitris Georgiladakis
Dimitris GeorgiladakisCo-founder
With 12 years of experience, Dimitris is a seasoned Architect across multiple areas of Salesforce. Strong track-record working with global blue-chip clients, driving commercial and operational efficiency.
Co-founder #5
Co-founder #5TBA
Stay tuned. We are excited to introduce our fifth co-founder in the upcoming months.